Business Insurance.

Key Person Insurance.

Key person insurance safeguards your business in the event of a key person’s death, disability  or significant medical event.

Why do I need Key Person Insurance?

The loss of a key person can have a devastating effect on the financial stability of the business. Key Person Insurance is designed to pay out a lump sum on the death or disability of the insured key person, during the length of the policy. It is paid as a lump sum and could significantly help the business to recover.

There are many ways to determine the need and quantify this in dollar and cents terms. The method used will be determined by what makes the person important to the business. Your business risk specialist will assist you in this process.

For instance, the person has given a personal guarantee for a business loan or has given a director’s loan to the business, then the need is simply the amount outstanding under the loan.

In other cases, when determining the needs of the business, it may also be necessary to take into account:

  • The length of time it would take for the business to achieve the status quo prior to the key person’s death or disability;
  • The funding required for a replacement recruit
  • Anticipated profit reduction and/or
  • Distribution to investors

Some of the factors which must be considered when determining needs are:

  • Possible loss of customers
  • Lead time for replacement to be effective
  • Possible loss of production whilst training a new employee
  • Additional cost of hiring a new employee
  • Loss of credit rating
  • Loss of credibility if current orders cannot be met
  • Current loans may be called up
  • Loss of goodwill

Key Person Insurance Scenario

Green Waste Pty Ltd are a niche waste recycling business. Mr. Right (an environmental specialist) is employed by Green Waste Pty Ltd and is largely responsible for providing recommendations and negotiating large contracts with local councils and businesses.
After recent discussions, the shareholders have realised that their business has started relying heavily on Mr Right’s sales, negotiation skills and expertise. If he were to become critically ill or die during the length of policy, their business could suffer and they could potentially lose up to 40% of their profits. In addition, they may have to recruit and retrain a replacement, which could take at least 1 year.


They decide to take out a Key Person Protection Plan, which would provide the funds to deal with these problems should anything happen to Mr Right. With Key Person Protection in place – Green Waste Pty Ltd own the policy on Mr Right.


Without Key Person Protection in place.

Business Succession Agreement (Buy/Sell).

When two or more parties share the ownership of a business, they each own shares in a company or units in a unit trust that carries on the business.

In the event one party dies or becomes disabled the other parties want to ensure they are able to purchase the outgoing party’s interest and in turn the outgoing party wants to ensure that their estate is paid a fair value for the interest.


A, B and C own shares in XYZ Pty Ltd, a management consulting
business worth $1.5 million. They have a business succession (buy/sell) arrangement covering death or disablement. “A” dies suddenly of a heart attack, because an agreement is in place they should have a smooth transfer of ownership.

Funding Buy/Sell Arrangements with insurance

Business owners are utilising life insurance to provide the funds to purchase an outgoing owner’s interest. It is imperative that if the parties intend on funding either or all parts of the funds for the purchase via an insurance policy that a buy/sell agreement is in place.


Assume X, Y and Z own equal shares between them in ABC Pty Ltd. A Buy/Sell option agreement is in place that gives each of them the option of forcing the sale to the other of their shares should any one party die.
X dies. Y and Z exercise their option to purchase X’s share from X’s estate. (Alternatively, X’s executor could exercise the option to force Y and Z to buy). The business is valued at $1.5m. X’s shares are worth $500,000. There is a life insurance policy in place on X for $500,000. The $500,000 is paid to X’s estate. X’s executor must transfer X’s share to Y and Z.

What happens if you do not have a buy/sell agreement in place?

The purpose of a buy/sell arrangement is to ensure a fair outcome for the parties carrying on a business, in the event one of them die or become disabled. Examples of problems that can arise if agreements are not in place


A and B run a recruitment firm XYZ Pty Ltd. In the event A dies, his or her spouse offer to sell A’s share of the company for a fair price.
However, partner B decline the offer.
Partner B ends up setting up his/her own business AAA Pty Ltd over a period of 6 months and succeed in taking the XYZ Pty Ltd clientele with them. Therefore XYZ Pty Ltd becomes worthless and B gains A’s share for nothing.


A and B run a restaurant together. B dies and A offers to purchase B’s share in the restaurant business from B’s estate. B’s Will left everything to his spouse. B’s spouse believed she had adequate management skills to run the restaurant and wants to take an active role in the business.

Although party A did not want this to happen, B has no choice and therefore B’s spouse attends to running of the restaurant. Her skills are not adequate for the business and thus results in profits deteriorating and no growth.

Business fails.


We uncover the best Business Insurance cover for you.


    We listen and act when we understand.

    We start by establishing a crystal-clear understanding of your circumstances and identify what is important to you. In this introductory stage, we discover your budgetary guidelines and expenses to establish a clear understanding of the types of cover most suitable for you.


    We uncover the cover best for you.

    We undertake thorough market wide research across all insurers and carry out in-depth policy & contract analysis. All our research takes into account a pre-assessment of any medical & financials issues and includes in-depth premium analysis.

  • 3. ADVICE

    We provide intelligent and expert advice.

    Our advisers will discuss the outcome of the research and an evaluation of the proposed levels of cover. We will provide a Statement of Advice and discuss the best options for you and your circumstances.


    We provide intelligent and expert advice.

    Our dedicated administrators will arrange all paperwork, fast tracking any medical & financial requirements. We have considerable expertise in negotiating medical loadings or exclusions which is a huge benefit to the client at this point in the process.


    We keep you and your cover up-to-date.

    Each year we will review your policy, discuss your levels of cover and make amendments if required. You will receive a summary of schedules and taxation information from us and the insurer year on year.


    We take the worry out of claims

    Our dedicated claims team aims to ensure you receive priority service and peace of mind though the claims process. 24/7 phone and online fast and efficient service including crisis management.